Website speed is a critical factor affecting both SEO and user experience. A slow-loading site can drive visitors away and hurt your rankings on search engines.

How Website Speed Affects SEO
1. Google Ranking Factor: Faster websites rank higher on Google.
2. Reduces Bounce Rate: Slow sites lead to higher bounce rates, which negatively impact SEO.
3. Better Mobile Performance: Speed is crucial for mobile-first indexing.

How Website Speed Affects User Experience
1. Faster Navigation: Users expect quick access to content.
2. Higher Engagement: A fast site keeps users browsing longer.
3. Increased Conversions: Faster pages lead to better conversion rates.

Tips to Improve Website Speed
✔ Optimize images
✔ Use caching techniques
✔ Minimize HTTP requests
✔ Enable browser caching

At Opik India, we specialize in optimizing website speed for better SEO and user experience. Let’s make your site lightning-fast!